If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What measures can we take to mitigate such deceitful behavior? Read on to find out. What the big Read More
  Categories : Data Collecton, Market Research, Sampling Solutions, Technology   , , , , , ,
Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into their target customers, process the results and drive their business accordingly. But how do we get the Read More
  Categories : Market Research, Sampling Solutions, Technology   , , , , , , ,
If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. How your employees feel about the company, your audience feels about the product/services you offer and hence Read More
  Categories : App, Market Research, Sampling Solutions   , , ,
In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse panel? Read on to find out.   1) Keep it short and simple, silly: According to a study Read More
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Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/services offered by any organization. A good experience will go a long way in forming a trustworthy and loyal bond whereas a bad experience will entail leading your target audience right Read More
  Categories : Market Research, Sampling Solutions   , , , , , ,
Do you have any trouble recognizing the Red N of Netflix or Nike’s Swish logo? The green mermaid with crown and your brain immediately screams Starbucks. The reason is that these Brands have created a strong distinct identity over the years that has connected with their consumers, strategically set them apart from the competitors and built a loyal customer base. Whether it’s a start-up or a niche brand, any service/product oriented organization Read More
  Categories : App, Market Research, Sampling Solutions   , , , , , ,
There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format? Simple, by weaving Data into Narratives .Narratives that reflect what you stand for and your core values, Read More
  Categories : Data Collecton   , , , , , ,
It wasn’t until Amazon launched its Associate Program in 1996 that affiliate marketing was open to the general public. The program allowed people to sign up to be able to offer links on their website and as a result of sharing the links to Amazon’s products, the user was paid a small amount of money in return for referring new customers. Since then affiliate marketing platforms have grown leaps and bound and Read More
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Enough has been said about how important data is and how sampling is the key to gather resourceful insights from the whirlwind of information. It’s Now the time to address why you should invest in quality sampling and how you will reap benefits from the results in due time! Recruiting authentic panelists is the key which unlocks many questions and addresses the issues and streamlining insights from these panelist helps leverage the Read More
  Categories : Sampling Solutions   , , , , , ,
Survey Panelists are the backbone of market research industry and the stronger the backbone , the more support and cushion it provides .Despite having the means and knowledge of that little nugget , we do a poor job of putting our panelist first. As important as the respondents are , it is extremely important to engage them on a regular basis. They take out their valuable time for filling the surveys  and Read More
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