Market Research

How to get the best out of Survey

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Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into […]

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Employee Engagement – Why should you give a damn about it?

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If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. […]

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Engaging Survey Respondents – 5 ways to go about it 

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In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse […]

Market Research

Why is customer experience important?

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Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/services offered by any organization. A good experience will go a long way in […]