Market Research

CATI In Market Research: Time To Use Phone Surveys

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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Market Research

Reasons Why Loyalty Programs Are Imperative For Marketers

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Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to gain customer loyalty? Customer loyalty is the customer’s […]

Data Collecton

Importance of Data Collection in Lead Generation Service

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Marketing is all about conversions and leads. And this is the only reason most marketers lose their prospects. Focusing more on leads sometimes results in ignorance of establishing long-term relationships with customers. So how are you sure your interest and your consumer interest are the same? Different persons required different solutions for similar problems. Understanding […]

Affiliate Marketing

Affiliate Marketing Strategies to Boost More Sales

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The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies. Marketing can be costly for businesses if you do not know the return. If you are […]

Survey Solutions

How to Conduct a Diversity Survey

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Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process. According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major challenge? Measuring employee diversity is a very sensitive topic that must […]

Data Collecton

Market Research Industry: Pulling back to feet after lock down

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The global pandemic COVID-19 has brought challenges for every business.  To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]

Market Research

Growth of Brands in the time of Crisis

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As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]

Market Research

How to Drive More Sales Using NPS Surveys?

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NPS or Net Promoter Score is a management tool that is used to measure the customer experience of your brand. The scores of the NPS survey collect both qualitative and quantitative feedback and gauge the loyalty of your customers towards your brand. The respondents give a rating from 1 to 10 with 1 being the […]

Data Collecton

Role of Research and Insights during Pandemic

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The pandemic COVID-19 has brought unprecedented challenges across the globe. Due to this, the change in consumer behavior and attitudes is natural. In these situations, it is difficult for many consumer-driven organizations to stay close to their customers while navigating the global crisis. The researchers play a vital role in helping businesses to deal with […]