Blogs

The Process of Rebranding
Fearing the unknown: The process of Rebranding   We have often heard that companies are failing in the process of rebranding. What do you think? Does rebranding result in loss and failure? But before that let’s understand what Rebranding is.   Rebranding is a process to bring about changes in the corporate image of an organisation. The idea behind it is very simple; Create a different identity for a brand from its
Growing your business means reaching potential customers before they’ve made up their minds. The key to reaching them is lead generation. The most significant metrics for measuring lead generation success are marketing leads, sales effectiveness, and customer acquisition costs. Let’s look at how lead generation works and how the right lead-generation methods may help your company grow. What Is Lead Generation? People who may be interested in purchasing your products or services
The goal of data collecting is to collect high-quality information that answers all of the questions that have been asked. Businesses and management can extract quality information from data collecting, which is necessary for making educated decisions. For corporations, organizations, and even personal use, data collection is important. Data is one of the most precious resources you have in the digital era. What is data collection? The process of acquiring and categorizing
Women Empowerment
Every woman is entitled to human rights. These include the right to enjoy the highest attainable standard of physical and mental health, to be educated and earn equal wages. But there are many women across the globe who face discrimination based on gender. Gender inequality underpins many problems that disproportionately affect every woman and girl, such as domestic and sexual violence, lower pay, lack of access to education, and inadequate healthcare. According
The fact is if you want to know what others think, go and ask them. In marketing circles, this usually leads to surveying customers to determine what’s going on in the world. Companies use surveys for several reasons, to identify customer satisfaction, in deciding how to launch new products, to conduct new research, etc. But designing surveys is a little bit complicated than just deciding what the company wants to know. If
CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in data collection agencies. Phone survey software or CATI in market research companies are much-needed in the process
Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to gain customer loyalty? Customer loyalty is the customer’s willingness to repeatedly buy products or use the service of any company they had a good experience
The second wave of the pandemic has left the country in a state of ultimate panic and utter chaos. Businesses are constantly searching for new ways to tackle and survive the second wave.But the good news is, whilst the resurgence of Covid has dented, it has not debilitated the industry The shift from a traditional- transactional to a modern- consumer-centric approach opted by various businesses after the first wave seems to be
Marketing is all about conversions and leads. And this is the only reason most marketers lose their prospects. Focusing more on leads sometimes results in ignorance of establishing long-term relationships with customers. So how are you sure your interest and your consumer interest are the same? Different persons required different solutions for similar problems. Understanding these segments helps you to know exactly what your customers want for effective lead generation. So how
The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies. Marketing can be costly for businesses if you do not know the return. If you are dealing with the same kind of situation, this blog is a must-read. Don’t you think it would