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With the advancement in technology, increased use of the internet, and a majority of the people accessing the online sources it has become important to change the ways of doing business. With time, adapting the changes in the environment makes you stay relevant in competitive market and hence the shifting from offline to online is quite important for businesses and researchers globally.   The reasons for using online mode are:   Data
  Steve Job, Co-founder of Apple said “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”   He capsized in a nut shell what we have been trying to tell you all this time. Great customer service is essential for the success and growth of your business. Building a brand that can serve customer exceptionally is very
Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be the best in the market! By the time you are through with this article, you’ll know exactly how to process data to extract
The most important part of any business is its customers. Customer satisfaction and retention is the key to growing business as it leads to more revenue generation avenues through their positive word of mouth. Observing consumer behavior before and after the sales of goods and services is the key to know your customers. Though the process is not easy, there are some techniques that you can try to gain maximum insights about
The paramount importance of customer feedback needs no introduction. There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom about how to run your business. Insights from the feedback go a long way in making better business decisions and improving overall customer experience across various touch
Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that you care about their opinion adding an emotional connect to your brand. Personalizing customer experience imperative as
Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product and services make it much more difficult for the businesses to thrive for a long duration. Therefore,
For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. The best way to connect with your customers is by asking their opinion and what better way
A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing exactly that.   NPS (Net Promoter Score) surveys ask a simple question: How likely is it that
In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA which, according to Market Watch, increased its store sales up to 3 percent for the second quarter.