Data Collecton

Market Research Industry: Pulling back to feet after lock down

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The global pandemic COVID-19 has brought challenges for every business.  To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]

Data Collecton

Role of Research and Insights during Pandemic

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The pandemic COVID-19 has brought unprecedented challenges across the globe. Due to this, the change in consumer behavior and attitudes is natural. In these situations, it is difficult for many consumer-driven organizations to stay close to their customers while navigating the global crisis. The researchers play a vital role in helping businesses to deal with […]

Data Collecton

Online research to the Rescue

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With the advancement in technology, increased use of the internet, and a majority of the people accessing the online sources it has become important to change the ways of doing business. With time, adapting the changes in the environment makes you stay relevant in competitive market and hence the shifting from offline to online is […]

Data Collecton

How to Analyze Survey Data?

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Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be the best in the market! By […]

Data Collecton

Learn About Your Customers: Tactics You Must Try!

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The most important part of any business is its customers. Customer satisfaction and retention is the key to growing business as it leads to more revenue generation avenues through their positive word of mouth. Observing consumer behavior before and after the sales of goods and services is the key to know your customers. Though the […]

Data Collecton

Beginner’s guide to collect product feedback

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The paramount importance of customer feedback needs no introduction. There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom about how to run your business. Insights from the feedback […]

Data Collecton

Redefining Customer Feedback to Boost Sales

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At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family?  How do they stay relevant in this competitive market at the […]

Data Collecton

Fraud detection and Prevention measures

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If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What […]

Data Collecton

Weaving Stories with Data

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There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format? […]