Data Collecton

Beginner’s guide to collect product feedback

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The paramount importance of customer feedback needs no introduction. There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom about how to run your business. Insights from the feedback […]

Market Research

How real-time customer feedback helps you to build your brand?

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For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. […]

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Social Media – Is it really that important?

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In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA […]

Market Research

Customer Experience Strategy – Ways to go about it

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In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the world stands by it. Still, some companies record more growth than the rest. The primary reason being they have learned to implement […]

Data Collecton

Redefining Customer Feedback to Boost Sales

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At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family?  How do they stay relevant in this competitive market at the […]

Data Collecton

Fraud detection and Prevention measures

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If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What […]

Market Research

How to get the best out of Survey

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Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into […]

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Employee Engagement – Why should you give a damn about it?

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If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. […]

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Engaging Survey Respondents – 5 ways to go about it 

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In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse […]