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Employee Engagement – Why should you give a damn about it?

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If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. […]

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Engaging Survey Respondents – 5 ways to go about it 

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In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse […]

Affiliate Marketing

Affiliate Marketing – To Do or Not to Do

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It wasn’t until Amazon launched its Associate Program in 1996 that affiliate marketing was open to the general public. The program allowed people to sign up to be able to offer links on their website and as a result of sharing the links to Amazon’s products, the user was paid a small amount of money […]