The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies. Marketing can be costly for businesses if you do not know the return. If you are […]
Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process. According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major challenge? Measuring employee diversity is a very sensitive topic that must […]
The global pandemic COVID-19 has brought challenges for every business. To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]