Data Collecton

Redefining Customer Feedback to Boost Sales

Posted on

At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family?  How do they stay relevant in this competitive market at the […]

Market Research

How to get the best out of Survey

Posted on

Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into […]

App

Employee Engagement – Why should you give a damn about it?

Posted on

If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. […]

App

Engaging Survey Respondents – 5 ways to go about it 

Posted on

In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse […]

Market Research

Why is customer experience important?

Posted on

Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/services offered by any organization. A good experience will go a long way in […]

App

Helping you with the Big B of Brand Identity

Posted on

Do you have any trouble recognizing the Red N of Netflix or Nike’s Swish logo? The green mermaid with crown and your brain immediately screams Starbucks. The reason is that these Brands have created a strong distinct identity over the years that has connected with their consumers, strategically set them apart from the competitors and […]

Data Collecton

Weaving Stories with Data

Posted on

There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format? […]

Data Collecton

Power of Sampling – Key to Insightful Data

Posted on

Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out about sampling and how it is the key to gather insightful data. What is […]

Data Collecton

The Big Buzz of Data

Posted on

What is Data? It is collection of facts, opinions and observations expressed in the form of numbers. What is Data Collection? It is systematic gathering and measurement of these interests from authentic and reliable sources. Why is Data collection important? Because it provides real time insight about your existing customers, the potential ones, current market […]