For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. […]
In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA […]
At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this competitive market at the […]
If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What […]
Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/services offered by any organization. A good experience will go a long way in […]
Do you have any trouble recognizing the Red N of Netflix or Nike’s Swish logo? The green mermaid with crown and your brain immediately screams Starbucks. The reason is that these Brands have created a strong distinct identity over the years that has connected with their consumers, strategically set them apart from the competitors and […]
There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format? […]
Enough has been said about how important data is and how sampling is the key to gather resourceful insights from the whirlwind of information. It’s Now the time to address why you should invest in quality sampling and how you will reap benefits from the results in due time! Recruiting authentic panelists is the key […]
Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out about sampling and how it is the key to gather insightful data. What is […]
What is Data? It is collection of facts, opinions and observations expressed in the form of numbers. What is Data Collection? It is systematic gathering and measurement of these interests from authentic and reliable sources. Why is Data collection important? Because it provides real time insight about your existing customers, the potential ones, current market […]