Market Research

CATI In Market Research: Time To Use Phone Surveys

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CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]

Market Research

Reasons Why Loyalty Programs Are Imperative For Marketers

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Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to gain customer loyalty? Customer loyalty is the customer’s […]

Data Collecton

Importance of Data Collection in Lead Generation Service

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Marketing is all about conversions and leads. And this is the only reason most marketers lose their prospects. Focusing more on leads sometimes results in ignorance of establishing long-term relationships with customers. So how are you sure your interest and your consumer interest are the same? Different persons required different solutions for similar problems. Understanding […]

Affiliate Marketing

Affiliate Marketing Strategies to Boost More Sales

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The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies. Marketing can be costly for businesses if you do not know the return. If you are […]