The fact is if you want to know what others think, go and ask them. In marketing circles, this usually leads to surveying customers to determine what’s going on in the world. Companies use surveys for several reasons, to identify customer satisfaction, in deciding how to launch new products, to conduct new research, etc. But […]
CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual in most of the verticals. It plays a major role in […]
With the advancement in technology, increased use of the internet, and a majority of the people accessing the online sources it has become important to change the ways of doing business. With time, adapting the changes in the environment makes you stay relevant in competitive market and hence the shifting from offline to online is […]
Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]
Survey Panelists are the backbone of market research industry and the stronger the backbone , the more support and cushion it provides .Despite having the means and knowledge of that little nugget , we do a poor job of putting our panelist first. As important as the respondents are , it is extremely important to […]