Market Research

Consumer Reaction to COVID-19

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The pandemic COVID-19 has raised many challenges by bringing the world to a health, economic and cultural crises. The changes in consumer behavior are natural and have been noticed. They are likely to shift towards safety and wellness products to keep their near and dear ones protected. Globally consumers are using digital channels, products, and […]

Affiliate Marketing

Affiliate Marketing – To Do or Not to Do

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It wasn’t until Amazon launched its Associate Program in 1996 that affiliate marketing was open to the general public. The program allowed people to sign up to be able to offer links on their website and as a result of sharing the links to Amazon’s products, the user was paid a small amount of money […]