The pandemic COVID-19 has raised many challenges by bringing the world to a health, economic and cultural crises. The changes in consumer behavior are natural and have been noticed. They are likely to shift towards safety and wellness products to keep their near and dear ones protected. Globally consumers are using digital channels, products, and […]
As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our growth? The case in point here is affiliate marketing. Amazon with its Associate […]
It wasn’t until Amazon launched its Associate Program in 1996 that affiliate marketing was open to the general public. The program allowed people to sign up to be able to offer links on their website and as a result of sharing the links to Amazon’s products, the user was paid a small amount of money […]