Data Collecton

Market Research Industry: Pulling back to feet after lock down

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The global pandemic COVID-19 has brought challenges for every business.  To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]

Market Research

Growth of Brands in the time of Crisis

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As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]

Market Research

How to Drive More Sales Using NPS Surveys?

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NPS or Net Promoter Score is a management tool that is used to measure the customer experience of your brand. The scores of the NPS survey collect both qualitative and quantitative feedback and gauge the loyalty of your customers towards your brand. The respondents give a rating from 1 to 10 with 1 being the […]

Market Research

Combating Survey Fatigue

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Surveys provide insights about how customers feel. To achieve a crystal clear picture more and more surveys are being conducted by top MNC’s leaving respondents to feel uninterested or bored of surveys. This results in the drop of response rates leading to poor quality of information. Read on to find out how to combat survey […]

Data Collecton

How to Analyze Survey Data?

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Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be the best in the market! By […]

Data Collecton

Learn About Your Customers: Tactics You Must Try!

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The most important part of any business is its customers. Customer satisfaction and retention is the key to growing business as it leads to more revenue generation avenues through their positive word of mouth. Observing consumer behavior before and after the sales of goods and services is the key to know your customers. Though the […]

Sampling Solutions

Personalizing Customer Experience

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Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that […]

Sampling Solutions

Customer Retention: – The Ultimate Guide

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Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]

Market Research

How real-time customer feedback helps you to build your brand?

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For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand value but also helps in acquiring new customers. […]