Data Collecton

Market Research Industry: Pulling back to feet after lock down

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The global pandemic COVID-19 has brought challenges for every business.  To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change in consumer buying patterns, the market research industry has no […]

Market Research

Growth of Brands in the time of Crisis

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As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]

Data Collecton

Role of Research and Insights during Pandemic

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The pandemic COVID-19 has brought unprecedented challenges across the globe. Due to this, the change in consumer behavior and attitudes is natural. In these situations, it is difficult for many consumer-driven organizations to stay close to their customers while navigating the global crisis. The researchers play a vital role in helping businesses to deal with […]

Sampling Solutions

Personalizing Customer Experience

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Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that […]

Sampling Solutions

Customer Retention: – The Ultimate Guide

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Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]

Sampling Solutions

Ways to measure customer experience success

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A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing […]

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Social Media – Is it really that important?

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In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA […]

Market Research

Customer Experience Strategy – Ways to go about it

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In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the world stands by it. Still, some companies record more growth than the rest. The primary reason being they have learned to implement […]

Data Collecton

Redefining Customer Feedback to Boost Sales

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At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family?  How do they stay relevant in this competitive market at the […]