Market Research

Growth of Brands in the time of Crisis

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As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.   According to research conducted by Economic Times recently, brands […]

Market Research

How to Drive More Sales Using NPS Surveys?

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NPS or Net Promoter Score is a management tool that is used to measure the customer experience of your brand. The scores of the NPS survey collect both qualitative and quantitative feedback and gauge the loyalty of your customers towards your brand. The respondents give a rating from 1 to 10 with 1 being the […]

Data Collecton

Role of Research and Insights during Pandemic

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The pandemic COVID-19 has brought unprecedented challenges across the globe. Due to this, the change in consumer behavior and attitudes is natural. In these situations, it is difficult for many consumer-driven organizations to stay close to their customers while navigating the global crisis. The researchers play a vital role in helping businesses to deal with […]

Market Research

Combating Survey Fatigue

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Surveys provide insights about how customers feel. To achieve a crystal clear picture more and more surveys are being conducted by top MNC’s leaving respondents to feel uninterested or bored of surveys. This results in the drop of response rates leading to poor quality of information. Read on to find out how to combat survey […]

Data Collecton

How to Analyze Survey Data?

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Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be the best in the market! By […]

Data Collecton

Learn About Your Customers: Tactics You Must Try!

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The most important part of any business is its customers. Customer satisfaction and retention is the key to growing business as it leads to more revenue generation avenues through their positive word of mouth. Observing consumer behavior before and after the sales of goods and services is the key to know your customers. Though the […]

Data Collecton

Beginner’s guide to collect product feedback

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The paramount importance of customer feedback needs no introduction. There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom about how to run your business. Insights from the feedback […]

Sampling Solutions

Personalizing Customer Experience

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Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that […]

Sampling Solutions

Customer Retention: – The Ultimate Guide

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Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product […]