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Helping you with the Big B of Brand Identity

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Do you have any trouble recognizing the Red N of Netflix or Nike’s Swish logo? The green mermaid with crown and your brain immediately screams Starbucks. The reason is that these Brands have created a strong distinct identity over the years that has connected with their consumers, strategically set them apart from the competitors and […]

Data Collecton

Weaving Stories with Data

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There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to decipher format? […]

Data Collecton

Power of Sampling – Key to Insightful Data

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Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out about sampling and how it is the key to gather insightful data. What is […]

Data Collecton

The Big Buzz of Data

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What is Data? It is collection of facts, opinions and observations expressed in the form of numbers. What is Data Collection? It is systematic gathering and measurement of these interests from authentic and reliable sources. Why is Data collection important? Because it provides real time insight about your existing customers, the potential ones, current market […]