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Ways to get honest customer feedback and improve customer satisfaction


Steve Job, Co-founder of Apple said “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”


He capsized in a nut shell what we have been trying to tell you all this time. Great customer service is essential for the success and growth of your business. Building a brand that can serve customer exceptionally is very important as it creates a memorable customer experience. But tracking how your brand is faring among the target audience is essential and this is where feedback surveys come into the picture. Feedback surveys give you a chance to turn your customer service complaints into opportunities and avenues for generating more revenue. They give you insights where improvisation is needed and you have to think creatively in all aspects what you can do to improve your customer experience. Solugo is here to provide you such creative ideas. Read on to find out how.


  • Show interest: If you want to serve your customer with the best then ask them and show interest in what they have to day. Creating a feedback loop and immediate call to action on the basis of the feedback can build a powerful image of the brand in customers’ mind as a brand that listens, implements and deliver what it promises.


  • Try to get the nerve of the customer: Keep in mind that receiving feedback from your customers shouldn’t be a onetime effort, but rather a recurring activity as it is important to know what customers feel at various touch points throughout their journey with your brand. Close the loopholes and see how it turns into more revenue generation avenues.




  • Listen closely &  take immediate call to action : Keep the survey questionnaire short , crisp and engaging .At Solugo, we have high response rates for our customized feedback studies and responses because we have mastered the art of balancing – delivering authentic insights for our clients and keeping the survey engaging for their target audience. Analyze the results of the survey and take immediate call to action on the basis of the feedback.



Our incredible, diverse yet authentic pool and customized feedback surveys ensure you get access to insights to grow your business , know your target audience better and stay ahead of the competition .


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